rebellelion's environmental ethos

rebellelion is fiercely dedicated to sustainable creation & we do everything in our power to deliver a product with the smallest footprint possible. the vast majority of our materials are recycled or donated. we often use scraps left over from other textile manufacturers (thank you luckyleo dancewear!) and the process to re-purpose these fabric pieces is tedious & time consuming, yet worth the effort to minimize the waste that ends up in landfills. bonus fun- hunting for vintage patches anywhere we can!

sometimes it is necessary to use new materials so we try to source responsibly, one of our favorites is repreve® eco-friendly fabric made from recycled plastic bottles! we also are lucky to support other earth conscious brands like queen of raw, a company that finds new homes for unused yardage of fabric. 

we ship all of our clothing in recycled mailers from eco enclose that are 100% compostable & refrain from unnecessary paper fillers & advertisements that ultimately just end up in the trash anyways. we choose to ship through fed-ex because of their eco-conscious practices like electric and natural gas delivery vehicles and solar panel powered warehouses. why do we go through all of this trouble? time to hit ya with some hard facts about the impact of fashion on our planet…

global environmental impact of fast fashion

in america, we have the luxury of consumption without consequence. the majority of our products are not made stateside so we don’t have to see the detriment first hand that fast fashion contributes to our planet. eventually these unsustainable practices will catch up with the western world our waters are being poisoned and polluted, toxic emissions are causing environmental catastrophes from global warming, trash is overflowing our natural land space without decomposing for hundreds of years.  the time is now to act against the destruction of our planet.


the fashion industry is the second largest consumer & polluter of water. it takes 1,000 gallons of water to produce a single pair of jeans! in a world where water is already scarce (over a billion people don’t have access to safe water) this tremendous strain on our water system leads to devastating effects, like the desertification of the aral sea, where cotton production has entirely drained the water.


20% of global industrial water pollution comes from the treatment and dyeing of textiles. china alone dumps 3 billion tons of textile wastewater every year. in fact, 90% of wastewater dumped in developing countries is discharged into rivers without treatment. 85% of human-made debris on shorelines around the world are micro-fibers, with 190,000 tons of micro-plastic fibers ending up in our oceans yearly.


in america, the average lifespan of a piece of clothing is only 3 years before it is thrown away. 98% of clothing thrown away in the US can be reused or recycled, yet 14 million tons of textiles end up in landfills yearly. however, this doesn’t mean the end of life for a garment, synthetic materials like nylon will take 40 years to biodegrade while polyester can take over 200 years.


clothing manufacturing is a huge contributor to greenhouse gases, especially since the majority of the world’s clothing is created in countries like china & india that rely on coal, which is the dirtiest energy source when it comes to carbon emissions. for every 1 pound of clothing created, 25 pounds of greenhouse gases are emitted into the atmosphere.harmful emissions are not only created during manufacturing, but again durin distribution. america imports 98% of our clothing & a single t-shirt traveling from china to california results in over 9,000 “clothing miles” or over 2 pounds of CO2 emissions.

deforestation & desertification

70 million trees are cut down each year to create our clothing with 30% coming from endangered & ancient forests. deforestation isn’t the only practice destroying local ecosystems, desertification is also devastating regions where clothing manufacturing is heavy. one example of desertification is in mongolia, where 90% of the country’s surface is suffering due to the breeding of cashmere goats.